About Me
Hi, I’m Shannon
I help entrepreneurs and small businesses gain customers and drive revenue by working with them on lead generation marketing.
My name is Shannon Caldwell and I’m a lead generation marketing professional that has worked in a variety of businesses and industries.
My almost 20 years of experience in marketing has covered both traditional and digital marketing strategies. I have done it all. In the good ole’ days I planned events, created print ads, and learned by doing.
With a technical background, I started to focus on digital marketing 10 years ago since it was a natural transition. I dedicated many hours, days, months, and years of watching, reading, and actually doing digital marketing where I have gained valuable experience, training, and various certifications.
I take a no B.S. approach to life and marketing. I will not sell you marketing services just to sell you. I want to create a trusting professional relationship. Nothing makes me feel more pride when we start seeing our efforts to create amazing marketing and revenue results.
My Approach
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It all starts with a conversation. I want to learn about your business and your customer. What are their problems that your service or product solves? These are fundamental to creating marketing that works. It’s more than tactics, it understanding how to get attention.
- It is best to start with an audit of what has already been done.
- We move into a strategy where we discover your persona(s), their problems, and your solutions to understand messaging.
- I create a marketing plan for tactics to employ to be where your target audience is and get their attention.
- Do you need help with implementation? I can also help with that.
My Expertise
I am a consultative and tactical marketing professional with over 15 years’ experience leading marketing initiatives. I have demonstrated expertise in building and sustaining strategic relationships and growing a customer base while achieving business goals. I manage daily workflow and concurrent projects, ensuring projects are completed on time and within budgets. I am recognized as an impressive marketing subject matter expert and possess the ability to thrive in a fast-paced and team-oriented environment. Highly analytical, with strong attention to detail.